Summer’s just around the corner, and as the temperature heats up, so do our Instagram feeds. It’s the most active season and the best time to create engaging posts for social media.
So what does the weather have to do with Instagram? It’s crazy, but there is a significant increase in social media engagement on rainy summer weekends, with post-interactions rising by 90%.
To help you get the most out of your Instagram this summer, we’ll explore some inspiring summer post ideas that will help you spice up your account. Whether you’re looking for fun ideas for vacation posts, creative summer hashtags, or need to write Instagram captions for summer posts.
Ideas for Summer Vacation Posts
The summer season offers unforgettable memories, whether it's a backyard staycation or a trip to Italy. Here we rounded up some of the most engaging summer social media post ideas for your vacation.
1.Share your packing list
2.Post the best outfits to wear
3.Share quotes about traveling
4.Share a post about your favorite destinations
5.Talk about hidden gems you found
6.Share travel guides that cover the best places to eat and must-see sights
7.Offer tips about booking the best or cheapest flights
8.Share your own travel photos
9.Share content about the best time to visit specific places
10.Talk about local customs & traditions
11.Share travel-inspired recipes or the food you’ve discovered while traveling
12.Offer tips about skincare while traveling in the summer
13.Share bizarre street signs or funny posters you found while traveling
14.Share the best places to stay, pricing & how to book them
Beach Vacation Content Ideas for Social Media
Now let’s get more specific and share some summer social media post ideas for each travel destination. Starting from a beach vacation, which offers so many ideas for engaging posts on Instagram. Here are our top picks:
15.Share a photo of your feet in the sand with creative summer hashtags
16.A Reel of your travel photo collection with trendy music in the background
17.A Carousel of your favorite beach moments from sunrise to sunset
18A story highlighting your favorite drinks & food
19.A photo of your pet smiling on the beach
20.A photo of beautiful scenery
21.A photo of yourself building a sand castle
22.A reel of you playing volleyball with your friends
23.A selfie of your sunkissed face
24.A photo of you in a bikini
25.A photo of you laying on the water with cool Instagram captions for summer
26.A Reel of you sitting on your surfboard gazing into the sunset/sunrise
27.A photo of you diving under the water
28.A video of shimmering ocean water
Mountain Summer Vacation Content Ideas for Social Media
The mountain sun can be dazzling, but you can still get amazing ideas for summer posts when you’re hiking. These are seven summer social media post ideas you should definitely try out if you want to boost your engagement on Instagram:
29.A photo of a beautiful mountain landscape
30.A Story sharing tips for staying warm and cozy in the mountains
31.A photo or a video of you putting up a tent
32.A photo of you lying down in a field
33.A video of you swimming in the lake
34.Share the best outfit for hiking in Instagram captions for summer
35.A photo of a bonfire with creative summer hashtags
Summer Social Media Post Ideas For Desert Vacation
If you’re running out of summer social media post ideas, you should definitely plan your next trip to the desert. Imagine a Dune-inspired photoshoot and hot desert sand pleasantly tickling your skin. If you need even more inspiration for summer posts, here are some ideas:
36.A Reel of you sandboarding or dune bashing in the desert
37.A Carousel of your favorite desert sunsets and night skies
38.A Story sharing tips for staying hydrated and protected from the sun in the desert
39.A Story sharing outfit you should wear and where to find them
City Vacation Content Ideas For Social Media
Summer posts for city vacations can be filled with majestic city views, whether day or night. Check out these content ideas for your next Instagram post:
40.A famous landmark or skyscraper
41.City's hidden gems and local hotspots
42.A Story sharing tips for navigating public transportation
43.A reel about finding the best views of the city
Road Trip Vacation Content Ideas for Social Media
If you're planning a road trip vacation, why not talk about your experiences with your followers on Instagram? There is always plenty to capture and share. For your weekend social media posts, try these useful tips:
44.A photo of you and your friends or family in front of your car
45.A Story of your favorite road trip singalongs
46.A Carousel or a Reel of your favorite roadside attractions and scenic stops
47.A Carousel sharing tips for planning the perfect road trip itinerary
48.Sharing tips to stay safe on the road
Summer Post Ideas About Food and Drink
Do you get excited about homemade lemonades and bottomless mimosas on lazy summer afternoons? It’s time to share that excitement with your followers on Instagram. Reels that showcase summer drinks make the perfect weekend social media posts, especially when it's raining outside, and there is not much to do.
49.Share recipes for homemade lemonades
50.A photo of your favorite summer drink with a colorful umbrella or straw
51.A Reel of you making a refreshing cocktail recipe
52.Share the list of the best bars to enjoy in your area
53.Share your favorite picnic spots
54.Share a photo of a bowl full of fruits
55.A photo of your favorite summer dessert
56.A Reel of you exploring different summer foodie hotspots in your city
Summer Post Ideas About Fashion and Skincare
Summer is the perfect time for showcasing your new fashion items and skincare routines. Tell people about your favorite styling tips and quick summer hair hacks for humid weather. These are one of the most trending topics and could get your post a lot of engagement.
57.Your favorite summer outfits and how you style them
58.Summer wedding outfit inspo
59.Summer Fashion trends
60.Summer fashion mistakes
61.Tips to stay hydrated during summer
62.Tips to smell nice in summer
63.Share advice on how to stay protected from the sun
64.Favorite summer makeup looks with creative summer hashtags
65.Share the list of the best makeup for humid and hot weather
66.Favorite summer accessories such as hats and sunglasses and how-to style them
67.Share photo poses for awkward people with creative summer hashtags
68.Tips on how to get the best tan
69.How to style scarves
70.How to style long skirts and white shirts in summer
71.Your summer hair
72.Your Beach Day essentials all laying out on the beach
Outdoor activities Summer Post Ideas
Summer is the season for getting outdoors and enjoying all the activities that this time has to offer. If you're looking for summer blogging ideas, consider sharing your favorite outdoor activities with your Instagram followers.
73.Summer picnic date
74.While swimming in a pool, take a picture of your friends from above
76.A Reel about Kayaking adventure with some Instagram captions for summer
77.Outdoor Yoga with your friends
78.Fishing trip carousel
79.A carousel about rock climbing describing how you got there - it’s also a great summer blog idea
80.Share summer interactive posts about festivals and events
81.Share a story of a drive-in movie screening
82.A photo of a pizza picnic
83.Summer basketball match
84.A photo of yourself sitting on your friend’s shoulders at the concert
85.Ferris wheel shots during the sunset
86.Polaroid shots of you and your family sitting in your backyard, living room, or common space.
87.Share BeReals in a carousel format and write descriptive Instagram captions for summer
88.A vintage edit of a firework video
89.Full moon shots on the beach or from the window of your room
90.Videos of your pets running around
Summer Blog Ideas About Fitness and Wellness
If you want to get some inspiration for summer blogging ideas, look up the most creative summer hashtags used on Instagram. It will help you better understand trends and develop your content ideas. Fitness & wellness is one of those trendy topics that people like to discuss. Check out these ideas for more engaging posts for social media.
91.Outdoor workout routines perfect for summer weather
92.Healthy summer snacks
93.Share how you get in shape for summer
94.Outdoor workout routines perfect for summer weather
95.A photo of you practicing yoga
Ideas for Summer engagement posts
If you want to drive more engagement to your Instagram posts and stories, don’t miss out on these ideas.
96.Ask your followers to share their favorite summer activity or destination
97.Host a summer-themed giveaway
98.Share a "throwback" photo from the past summer and ask followers to share their own
99.Share a Story poll with "this or that" option
100.Share a summer playlist and ask followers for their favorite songs to add
101.Use “Add Yours” sticker with the caption "summer memories"
Creative Summer Hashtags and Captions
Unsure about what type of Instagram captions or creative hashtags to use this summer? Try our suggestions below.
How to Write Creative Summer Hashtags?
It’s important to keep your hashtags related to the content of your Instagram post. Research 3-5 hashtags that best resemble your niche, and choose the ones with less than 60k posts. Using a hashtag with millions of posts may reduce the chances of your posts ranking high on the search field – so it’s best to keep them small.
These are some ideas for creative summer hashtags 👇
Tips to Write Instagram Captions for Summer
It’s okay to be playful and creative when creating captions for summer posts. Use keywords that evoke a summer feeling, including sun, beach, breeze, and vacation. Keep it short and sweet but try to stay genuine; no need to use cheesy lines unless you feel like showing off your funny side. Here are some ideas of Instagram captions for summer:
Soaking up the sun 🌻
Sun, fun, and lazy days
One sunny day at a time…
Beach please 🌊
“August sipped away like a bottle of wine”
“Salt air, and the rust on your door, I never needed anything more 💖”
“Hot like summer 🔥”
Sailing into the blue ⛵🌊
Taking one last peek behind the hills (when talking about sunsets)
Shimmering waters ✨
Should I go skinny dipping? 🤔
Illusion of forever 🎈
“Sunshine in my lap, Rubies in my hair”
“We spent the whole day driving around the town, houses melting down.”
Top Content Formats for Your Summer Posts
Content ideas for social media are super important, but format matters, too. That’s why it’s always a good idea to consider the format of your post before sharing it.
As you know, Instagram’s most popular content formats are
• Single images
Reels are short videos — perfect for sharing fun, engaging, and creative content. You can use this format to post anything from beach day fun and summer workout routines to summer travel tips. If you want to grow your followers and reach more people on Instagram, it’s important to post around 2-3 reels per week.
Stories are temporary posts and disappear after 24 hours. According to new research, people watch stories more often than they scroll through their feeds. This means that your stories probably get more exposure – which could help you create some cool summer interactive posts.
Some ideas for summer stories include Summer Q&A, Polls, for example, asking people about their favorite summer destinations, etc. Stories are also more forgiving, so you don’t have to think about sharing the highest quality content.
Carousels are a collection of your photos in one engaging post. This type of format is a great way to share some summer social media posts about bucket lists, throwbacks, summer self-care posts, Fashion inspiration and etc.
Single images can make great engaging posts and can include anything from summer scenery, favorite summer food & drinks, and a cool summer outfit.
A bonus tip to keep in mind before sharing a summer post is that you can always repurpose your Stories and Carousels into Reels and vice versa. It’s a great tip for busy individuals who also want to stay active on Instagram.
We hope our inspiring summer post ideas have helped you spice up your account and make the most out of your Instagram this season.
From fun vacation posts to creative summer hashtags and captivating captions, we hope these tips will help you create engaging posts that your followers will love.
So go ahead and get creative, and let your summer adventures shine on Instagram!